Consumers shop and learn in a whole new way compared to just a few years ago. There has been a new "jar" created in the entire shopping process. This new jar is called Inbound Marketing.
A great web presence is critical for any business to succeed in these revolutionary times. And a company's website is the epicenter of the entire Inbound Marketing process.
What is Inbound Marketing? Inbound Marketing, in the purest form, is about getting found on the web through search, blogging, and social media. But, what happens after you are found is an even more critical step. How does your company currently track how a web visitor has found your website? Does your business track where your visitors are coming from on the web? More importantly, does your business currently track where your leads are coming from on the web?
If your company does not embrace, play, or market inside this new "jar" of Inbound Marketing, it runs the risk of possible extinction. Businesses should change the way they think about the new rules and avenues of marketing, so they remain relevant in the minds of their consumers. In order to be successful and grow their business, companies should match the way they market their products with the way their consumers shop.
If you are interested in learning more about Inbound Marketing, please click on the short video below to discover the basics of Inbound Marketing from BlinkJar Media.