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After years spent in the yellow pages industry, Lindsey realized that consumers were increasingly tuned out to “interruptive marketing.” Traditional platforms were more easily bypassed and ignored than ever before, and as technology progressed, the need for print products steadily declined. However, it wasn’t until she found BlinkJar Media that she realized just what the future of marketing should look like.
At BlinkJar, Lindsey found an agency that embraced traditional media for those who truly benefitted from it, while focusing on online efforts to build brand awareness, relationships with consumers, and to deliver customers at their exact moment of need. Meld that with regular content creation and Lindsey’s love for writing, and she knew it was the right fit for her.
Additionally, she quickly realized that the founder of BlinkJar, Jared Broussard, was very involved in raising awareness of congenital heart defects and providing resources for the families affected by them. This work was particularly important to her, as her youngest son, Ben, underwent open heart surgery just seven months before she joined the BlinkJar team. For Lindsey, the philosophy behind BlinkJar, as well as those involved with it made it the perfect fit.